- Fashion
The Word. and DLF Malls Celebrated the Month-Long Summer Up Series
- ByTeam The Word.
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From left: Entrepreneur Anisha Malik, gallerist Bhavna Kakar, Editor-in-Chief of The Word. Nandini Bhalla, and entrepreneur Kairavi Bharat Ram at the Summer Up celebration at DLF Promenade mall in Vasant Kunj.
This April, The Word. Magazine celebrated the finest of summer style with DLF Malls, in Delhi NCR, with the special ‘Summer Up’ campaign that panned across three of the most stylish malls—DLF Promenade in Vasant Kunj, DLF Mall of India in Noida, and DLF Avenue in Saket. The month-long events, which featured fashion-meets-art installations, parties, and many reasons to enjoy summer’s freshest trends, was an ode to some of India’s and the world’s most coveted fashion brands.
At each of these fashion destinations, The Word. X DLF Malls presented the Mannequin March, where the latest trends from the global brands were styled on 100 mannequins. Each of these installations married style with art, as creativity came to life with the latest collections by labels like Shantanu Nikhil, Ritu Kumar, Satya Paul, Tommy Hilfiger, Brooks Brothers, Dash & Dot, Mango, Marks & Spencer, and a lot more.
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In the atriums and different floors of each of these malls, clusters of mannequins were styled by Ayesha Amin Nigam, in outfits that are perfect for a summer holiday, for work, and even meetings. At DLF Promenade, larger-than-life flowers bloomed around the mannequins, while at DLF Avenue, it was jungle on sorts, with tigers and flamingoes and frogs surrounding them. And at DLF Mall of India, the theme was black and gold.
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Florals return as an evergreen trend this season, with flower motifs punctuating bright saris by Ancestry and Suvasa to abstract versions on shirts. Another trend to keep your eye on is denim, from a co-ord set with distressed jeans by American Eagle to a stylish jacket with silver sequins by United Colors of Benetton. Stripes are a dominant trend, too, from the likes of Lacoste, Madison, Aarke by Ritu Kumar, Fred Perry, and more.
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Amongst the evening were content creator Aaron Arjun Kaul, Param Singh, and Tejeshwar Sandhu, entrepreneurs Nikita Gupta and Esha Tiwari, designers Neha Singh and Pranav Guglani, model Shafaque Eqbal, and more. Guests mingled over great conversation and many photo-ops, face painting with rhinestones, and memories of an evening well-spent.
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DLF Mall of India celebrations.
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A week later, the celebrations moved onto DLF Promenade in Vasant Kunj, where an afternoon party was held with the capital’s most talented entrepreneurs, designers, content creators, and more. The afternoon sun streamed in through French windows, as friends of The Word. gathered in summer-perfect attires and cool drinks in their hands, and delved into their futures with a special tarot card reading or got their names customised onto presents for the home.
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of DLF Promenade Mall, Vasant Kunj.
Amongst the guests were designers Mandira Wirk, Tanieya Khanuja, Kanishka Ahuja; Gallerist Bhavna Kakkar; entrepreneurs Kairavi Bharat Ram, Vibhuti Arora, and Priyasha Saluja; actor Vidusshi Mehra; dermatologist Anjali Hooda; Pilates expert Kitty Kalra; and content creators Pallavi Singh, Srishti Bhatia, Savar Kaur, Karan Sareen, Yogi and Kabeer, Agou, Tanya Gupta, and Ashrey Puri, among others.
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Savar Kaur at DLF Promenade.
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And, finally, at DLF Avenue, a most delightful jungle came to life as summer’s favourite trends were showcased in an elaborate, colourful forest of fashion, artful animals, and the keen eyes of shoppers who couldn’t resist taking photographs of themselves and their loved ones with this beautiful set-up.
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Ancestry, and more.
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