Tell Us, When Do You Feel Most Creative?

(Clockwise from top left) Content Creator and Founder of indē wild Diipa Büller-Khosla, stylists Pranay Jaitly and Shounak Amonkar, Founder and Creative Director of Nappa Dori Gautam Sinha, designer Vrinda Sachdev, artist Ayesha Singh, and designer Akshat Bansal.

The Word.: When do you feel most creative?

Pranay Jaitly: “In the evening, post work, when I block out everything else and just focus on my thoughts.”

Shounak Amonkar: “It might sound like an oxymoron, but I feel the most creative either when I am on a holiday—when my mind is at ease—or when I am under tremendous pressure.”

Ayesha Singh: “When I am immersed in the process of creating…either with wood, metal, or mechanics, trying to establish ways in which I can turn a drawing into physical form. Also, when I am working with the 3D development software, where my works can disregard gravity and traditional construction limitations to create new ways of perceiving this familiar world.”

Akshat Bansal: “Creativity strikes me when I am at my quietest. I usually spend solitary time in the hills before I begin working on a new collection—I enjoy sketching all of my thoughts to understand the direction I want to take.”

Vrinda Sachdeva: “I am a nocturnal person, so the best ideas come to me at night, when the house is quiet and my mind is calm. And I usually text my team immediately—of course, I don’t expect them to respond late in the night—to ensure I don’t forget to discuss the ideas with them.”

Gautam Sinha: “I have to say when I am travelling…it fuels my mind.”

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Welcome to The Word. Magazine.

For the inaugural issue, The Word. celebrates India’s creative spirit through what might be the world’s most ambitious cover series. Featuring 139 coverstars…powerhouses from the fields of art, film, fashion, food, music, content creation, and more, India Creative Inc. honours the talents leading the country’s creative order.

This cover series features idea-shapers and game-changers, photographed against an endless table that represents not just the boundless power of creativity, but also the infinite potential of collaboration and inclusivity.

This is India Creative Inc., and everyone is invited to sit at the table.