The Word. and DLF Malls Celebrated the Month-Long Summer Up Series 

Summer’s finest trends were in focus with over 100 Mannequins across Delhi NCR.

From left: Entrepreneur Anisha Malik, gallerist Bhavna Kakar, Editor-in-Chief of The Word. Nandini Bhalla, and entrepreneur Kairavi Bharat Ram at the Summer Up celebration at DLF Promenade mall in Vasant Kunj.

This April, The Word. Magazine celebrated the finest of summer style with DLF Malls, in Delhi NCR, with the special ‘Summer Up’ campaign that panned across three of the most stylish malls—DLF Promenade in Vasant Kunj, DLF Mall of India in Noida, and DLF Avenue in Saket. The month-long events, which featured fashion-meets-art installations, parties, and many reasons to enjoy summer’s freshest trends, was an ode to some of India’s and the world’s most coveted fashion brands.

At each of these fashion destinations, The Word. X DLF Malls presented the Mannequin March, where the latest trends from the global brands were styled on 100 mannequins. Each of these installations married style with art, as creativity came to life with the latest collections by labels like Shantanu Nikhil, Ritu Kumar, Satya Paul, Tommy Hilfiger, Brooks Brothers, Dash & Dot, Mango, Marks & Spencer, and a lot more.

(Centre) Pushpa Bector, Senior Executive Director and Head of DLF’S Retail Division, and Nandini Bhalla, Editor-in-Chief of The Word. Magazine at the eight-year anniversary party of DLF Mall of India.
Friends of The Word. at the lunch hosted at Plate in DLF Promenade.

In the atriums and different floors of each of these malls, clusters of mannequins were styled by Ayesha Amin Nigam, in outfits that are perfect for a summer holiday, for work, and even meetings. At DLF Promenade, larger-than-life flowers bloomed around the mannequins, while at DLF Avenue, it was jungle on sorts, with tigers and flamingoes and frogs surrounding them. And at DLF Mall of India, the theme was black and gold.

The Mannequin March installation, as part of the Summer Up campaign, at DLF Promenade Mall in Vasant Kunj.

Florals return as an evergreen trend this season, with flower motifs punctuating bright saris by Ancestry and Suvasa to abstract versions on shirts. Another trend to keep your eye on is denim, from a co-ord set with distressed jeans by American Eagle to a stylish jacket with silver sequins by United Colors of Benetton. Stripes are a dominant trend, too, from the likes of Lacoste, Madison, Aarke by Ritu Kumar, Fred Perry, and more.

DLF Mall of India in Noida turned eight this April.
From left: Entrepreneurs Madhvi Mehra and Neha Guptta, model Shafaque Eqbal, The Word. Content Director Radhika Bhalla, and jewellery entrepreneur Nikita Gupta at the Mall of India celebrations.

Amongst the evening were content creator Aaron Arjun Kaul, Param Singh, and Tejeshwar Sandhu, entrepreneurs Nikita Gupta and Esha Tiwari, designers Neha Singh and Pranav Guglani, model Shafaque Eqbal, and more. Guests mingled over great conversation and many photo-ops, face painting with rhinestones, and memories of an evening well-spent. 

From left: Content creators Tejeshwar Sandhoo and Aaron Arjun Kaul, and Communications Manager Deshiv Puri at the DLF Mall of India party.
From left: Stylist Priyanka Yadav, Nandini Bhalla, designer Param Sahib, and content creator Seitu Kohli at the
DLF Mall of India celebrations.
The Mannequin March fashion installation at DLF Mall of India, Noida.
Designer-duo Rishi and Vibhuti at the DLF Mall of India, Noida celebrations.
Model Shafaque Eqbal and entrepreneur Esha Tiwari at DLF Mall of India.

A week later, the celebrations moved onto DLF Promenade in Vasant Kunj, where an afternoon party was held with the capital’s most talented entrepreneurs, designers, content creators, and more. The afternoon sun streamed in through French windows, as friends of The Word. gathered in  summer-perfect attires and cool drinks in their hands, and delved into their futures with a special tarot card reading or got their names customised onto presents for the home.

An overhead shot of the Mannequin March installation at DLF Promenade Mall, Vasant Kunj.
100 mannequins were styled across the three malls for the Mannequin March.
This installation featured larger-than-life flowers, and was located in the atrium
of DLF Promenade Mall, Vasant Kunj.

Amongst the guests were designers Mandira Wirk, Tanieya Khanuja, Kanishka Ahuja; Gallerist Bhavna Kakkar; entrepreneurs Kairavi Bharat Ram, Vibhuti Arora, and Priyasha Saluja; actor Vidusshi Mehra; dermatologist Anjali Hooda; Pilates expert Kitty Kalra; and content creators Pallavi Singh, Srishti Bhatia, Savar Kaur, Karan Sareen, Yogi and Kabeer, Agou, Tanya Gupta, and Ashrey Puri, among others. 

From left: Pushpanjali, Pilates expert Kitty Kalra, and designer Mandira Wirk at the DLF Promenade mall lunch.
From left: Entrepreneur Vibhuti Arora, The Word. Managing Editor Meghna Sharma, and content creator
Savar Kaur at DLF Promenade.
From left: Designer Tanieya Khanuja, Deepika Deepti, actor Vidusshi Mehra, and Nandini Singh Jhabua at DLF Promenade Mall.
From left: Content creators Suhana Sethi, Tanya Gupta, Sapna Rai, Agou Sithlou, and Ashrey Puri at the DLF Promenade Mall celebrations.
From left: Content creators Kabeer, Karan Sareen, and designer Jeetinder Sandhu and DLF Promenade Mall.
From left: Entrepreneur Priyasha Saluja, make-up artist Manjari, UCB Head of Marketing Kaveri Nag, and danseuse Shreyansi Gopinath at DLF Promenade.

And, finally, at DLF Avenue, a most delightful jungle came to life as summer’s favourite trends were showcased in an elaborate, colourful forest of fashion, artful animals, and the keen eyes of shoppers who couldn’t resist taking photographs of themselves and their loved ones with this beautiful set-up. 

The delightful fashion-meets-art installation at DLF Avenue Mall.
The DLF Avenue Mall Mannequin March featured styles from Ritu Kumar, Shantnu Nikhil, Dash & Dot,
Ancestry, and more.
An aerial shot of the jungle-esque installation at DLF Avenue Mall, Saket.
At DLF Avenue Mall, there were styles for boys and girls, too, with dresses, sportswear, and accessories from Luxury Tags Kids, Nautica for Kids, Mango Kids, and more.