Tell Us, What Stimulates Your Creativity and Inspires You?

(From left to right) Singer-songwriter and actor Kavya Trehan, producer Ashi Dua, photographer Prasad Naik, screenwriter and director Alankrita Srivastava, and actor Prateik Babbar. 

The Word.: What stimulates your creativity and inspires you?

Prateik Babbar: “My creativity is fuelled by progress.”

Kavya Trehan: “Watching and observing other artists is very inspiring for me. It allows me to tackle my inner doubts and inhibitions by showing me that every form of expression has a place in this world.”

Ashi Dua: “Conversations with interesting people inspire me a lot. Sometimes you meet a total stranger and they tell you something about them or share a story about someone or something that could instantly stimulate your creativity…they might not even have the slightest idea about the kind of impact they have on you.”

Prasad Naik: “Experiencing different cultures truly inspires me.”

Alankrita Srivastava: “I am inspired by the life around me, the books I read, the conversations I have, the things I see, and what I experience. Earlier, I loved writing in crowded places, but now I crave peace and quiet. I feel my creative best when my mind is relaxed.”

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Welcome to The Word. Magazine.

For the inaugural issue, The Word. celebrates India’s creative spirit through what might be the world’s most ambitious cover series. Featuring 139 coverstars…powerhouses from the fields of art, film, fashion, food, music, content creation, and more, India Creative Inc. honours the talents leading the country’s creative order.

This cover series features idea-shapers and game-changers, photographed against an endless table that represents not just the boundless power of creativity, but also the infinite potential of collaboration and inclusivity.

This is India Creative Inc., and everyone is invited to sit at the table.