• Fashion

Her Story Signals a New Chapter As ANEKA, With a Global Footprint

Fine jewellery brand Her Story has changed its name to ANEKA, embracing heritage with modernity.
  • ByTeam The Word.

Her Story embraces a new chapter with its rebranding as ANEKA, which blends traditional jewellery-making techniques with a distinct sense of modernity.

The beauty of Indian jewellery and craftsmanship has long delighted the world, inspiring some of the most iconic creations history has ever seen. And, so, it is a moment of double the sparkle as fine and high jewellery maison, Her Story changes its name to ANEKA and makes a global expansion in Paris and America.

The name ANEKA, itself, is derived from the Sanskrit words anek which means ‘many’, and ek which means ‘one’. The spirit of the brand is distinctly modern as it celebrates the individual in a diverse existence. Based on values of strength, grace, vibrancy, power, harmony, and love, ANEKA is a personal symbol for the person of today.

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The Diversa Emerald Signature Ring.
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The Diversa collection features 18K recycled white-gold, diamonds in a range of cuts,
and a single Zambian emerald.
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The Diversa Signature Bracelet. Each piece from this range features a variety of cuts,
including marquise, oval, round, pear, assher, and cushion-cut.

ANEKA’s fresh collections exemplify abstract design with impeccable settings. Take the Diversa Emerald Statement Long Earrings, Ring, and Ear Cuffs, for instance: set in 18K recycled white-gold, these pieces feature a variety of cuts, including marquise, oval, round, pear, asscher, and cushion-cut white diamonds…all beautifully framed by pavé-set diamonds. But, along with this, it is the inclusion of a single, Zambian emerald in them that catches the eye…a burst of green in a bed of white highlights the beauty that the uniqueness of the wearer brings to the world. These creations are harmonious while being playful; a reminder of belonging.

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The Sero Collection draws inspiration from the exquisite textile craft of Chikankari.
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The Sero Weave Earrings feature rose-cut diamonds that appear to be floating
thanks to a specialised linking technique.

The Sero Signature Drop Earrings and Kindred Statement Bracelet, meanwhile, take inspiration from the exquisite and intricate art of embroidery. This synergy is reflected in 18K recycled rose-gold, with rose-cut and pavé-set brilliant-cut diamonds delicately crafted alongside Japanese Akoya pearls, as seen in the Sero bracelet. The meticulously patterned jewellery celebrates the fine thread work that symbolises the connection between relationships, reviving tradition through ingenuity while speaking to our modernity.

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The Sero collection can be styled with minimal and elaborate looks.

There are more collections to include in your personal collection: the ‘Poetry In Motion’ pieces play with musical, ghungroo-inspired elements crafted using Japanese Akoya pearls, black onyx, and white agate with pavé diamonds. The beauty of these pieces is in their sustainability: the styles are set in 18K recycled rose gold and white gold. There are colourful versions, too, with soft-toned enamel to brighten up your look.

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Ghungroo-inspired earrings from the Poetry in Motion range.
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The Poetry in Motion ring features Japanese Akoya pearls and black onyx with pavé diamonds.

The ‘Entwine’ range is dedicated to the spirit of community and bringing people together, interpreted in jewels by taking inspiration from Ikat—a traditional weaving technique from Indonesia that literally means to ‘bind’. This idea of togetherness is captured through diamonds in a range of cuts and shapes alongside coloured sapphires, pink-red rubies, and diamonds.

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Inspired by the exquisite craft of Ikat, the Entwine range symbolises togetherness,
bringing together rubies, diamonds, peridots, and tsavorites.
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The Entwine Classic Amber Earrings.
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The Entwine Radiance Ring with exquisite diamonds.

Exciting new launches like the Kintsugi collection and additions to existing collections can be discovered at the ANEKA flagship in Kala Ghoda.

“ANEKA poses a very modern question—what is the position of an individual within the collective?” says ANEKA Chairman and Paris-based luxury industry veteran, Philippe Nobile. “ANEKA is a true celebration of modern values. Collections go beyond aesthetics or materiality to become symbols showcasing values that impact us.”

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Bangles from ANEKA's Kaleido range.

CEO of ANEKA, Ankit Mehta adds, “The ANEKA team, today, is a truly global network of innovators, artists, and leaders who have come together for one universal mission: to elevate a new-age luxury brand—one that connects meaningfully with people, and bring it to every part of the world.”

ANEKA will continue to delight customers at their boutique in the art precinct of Mumbai, in Kala Ghoda, while also being now available at Le Printemps Haussmann, Paris. Capturing the modern synergy between the heritage of the East and West, the Maison’s global team offers the best of luxury savoir-faire in Geneva, Mumbai, Paris and Milan. ANEKA is backed by Walking Tree—a global powerhouse in gems and jewellery, with a network across Europe, India, and America.

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The ANEKA boutique in India is located in the art district of Kala Ghoda in Mumbai.
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In Paris, ANEKA is available at Le Printemps Haussmann.

All images: Courtesy ANEKA