• Fashion

Diljit Dosanjh Is In The New Levi’s® Loose Fits Campaign, And It’s Giving ’90s Streetwear

The three variants—555™, 568™, 578™—are just right for that easy and effortless vibe.
  • ByTeam The Word.

Artist Diljit Dosanjh stars in the new ‘Easy in Levi’s®’ campaign.

It’s no surprise that comfortable jeans are the trend du jour across runways and wardrobes around the globe. We are, after all, in our era of expressing our most authentic selves, exploring fresh experiences, and not compromising on what we truly, truly enjoy.

Which is why, the new ‘Easy in Levi’s®’ campaign that features the new Loose Fits on music icon Diljit Dosanjh is being welcomed with a spring in our step. You see, it makes a strong case for comfort in our daily attire. It also echoes the designs that any celebrity worth their personal style has flaunted over the recent months… From Hailey Beiber to J.Lo, Kareena Kapoor Khan, Deepika Padukone, and Jessica Alba, style savants have stepped out in their baggy essentials. And then, there was artist Kendrick Lamar’s at the Superbowl, who did a blast from the (not too far away) past with his bootcut jeans.

Rejoice, for the fashion cycle is repeating itself. 

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Diljit is seen wearing the Levi’s®’ 578™ Baggy fit jeans with a black T-shirt that boasts the words ‘In The Now’.

Shining the spotlight on straight-leg and loose fits, the ‘Easy in Levi’s®’ campaign draws inspiration from the ’90s to create styles that are perfect for this year. In the campaign, Levi’s® global brand ambassador Diljit Dosanjh can be seen going about his life…on stage and on the streets, exuding cool confidence in three variants of the collection. 

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The baggy fit jeans have been synonymous with a bold fashion statement of self expression.
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There is a range of Levi’s® T-shirts to pair your jeans with.

The 555™ Relaxed Straight fit, for instance, channels the timeless straight-leg fit, while offering just the right amount of room for effortless, everyday wear. Think Hollywood cool when it comes to this clean-cut, paired with a white T-shirt and a black blazer. Meanwhile, the 568™ Loose Straight fit is more relaxed and carefree, while also featuring a straight leg. It’s easy, it’s cool, and it’s inspired by the ’90, and it deserves to be styled in the way that best suits the colours and silhouettes that you enjoy. 

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The Camo look is a favourite for its fresh take on the ’90s trend.
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The denim jacket and 578™ Baggy fit go perfectly with a white T-shirt.

Finally, the 578™ Baggy fit is what you would wear if you wanted to rap, back in the day…this style is the boldest amongst the three, and it features an oversized, slouchy fit with stacked ankles. Honestly, it’s unapologetic (just as you should be) as it reimagines streetwear aesthetics from the decade. Cut to today, and this style has become a favourite for airport looks, spending time with friends and family, and even going out for a party, depending on what you pair them with.

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Much like the ’90s streetwear trend of layering, the range lends itself well to the style.
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The attention to detail adds an extra touch to the look.

The three Levi’s® Loose Fits have been designed for movement and encourage you to style them in your own way. The styles are available now across Levi’s® stores in India and online on their website.

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All Images: Courtesy Levi’s®