• Beauty

These New, Heat-Less Straightening Products by TRESemmé Will Save Your Hair

The ‘Silk Press’ routine comprises four products and has patented amino peptides which help straighten your hair progressively.
  • ByTeam The Word.

Straight hair without the heat damage is a reason to feel joy.

There is a new crop of discerning haircare users, and they are not settling for anything. The ‘hairtellectuals’, as you may call them, are down to doing every bit of research to protect and style their mane, and actually work with its texture rather than against it.

Typically, the style that takes the most beating is straight hair, what with the use of damaging hot tools. In an answer to this, TRESemmé has launched a new range called the ‘Silk Press’ that promises to give you salon-like straight hair at home, without the heat damage or losing your mane’s natural body.

But what goes into the making of this special dress? To begin with, one needs to console one’s aching heart and pull out the best look from the closet. For inspiration, here is a run-up of some of the most satisfying revenge dresses worn by some of the most stylish (and bravest) women in showbiz.

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The new TRESemmé 'Silk Press' range comprises four, distinct products.

Experts will recall the Keratin Smooth range that TRESemmé had created. With the new Silk Press products, the intention is to give silky straight hair for 100 hours, using Amino Press Technology.

The routine comprises four bottles, with ingredients that restore uniformity on the inside and sealing the cuticles so that helps in smoothening of the mane. At the same time, the product perfects alignment by sealing the cuticles, cracks, and split ends on the outside. These products were tested, and while 85% users found their hair to be evidently smoother and sleeker after using them, 92% said it gave them salon-like results.

 

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It's a miracle!

The treatment begins with the Step 1 which is the revolutionary Prewash Treatment Ampoule. This is to be used once every week, on dry or damp hair. Apply the cream from the mid-length to the tips of your hair and leave it on for 15 minutes for a strong foundation for your tresses.

After rinsing it off, use the Smoothing Shampoo, which is mild and sulphate-free. The results will start showing from the first wash and is vividly evident as it is progressively used.

The Silk Press range also works with the natural texture and has been developed especially keeping in mind for all hair types. The Sculpting Mask—which is to be applied after the wash, and to be left on for three minutes—is to help define the hair texture. In fact, this has been developed in keeping with the latest research—in a study by Euromonitor in the USA, it was found that Gen Z users are particularly interested in minimising heat damage and embracing their natural hair texture, with the help of a simple hair routine.

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With each application, the effects get effectively more visible.

With this range, the base work is already being done for you. As a final step before styling your hair, apply two-three drops of the Professional Finisher Serum—this seals the deal and lends the hair extra shine and that Straight sleek finish.

With the routine complete, feel free to style your hair the way you like it. While the results will last until your next wash or up to four days, be careful about contact with water or moisture.

With the routine complete, feel free to style your hair the way you like it. While the results will last until your next wash or up to four days, be careful about contact with water or moisture.

For those who enjoy sleek, straight hair, this range is definitely worth the try. Check it out on Myntra, Nykaa, Tira and other platforms.

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