The Word. Magazine celebrated the launch of Terrai, a homegrown beauty brand, on the Day 2 of Beauty Power Meetups
- Beauty
The Word. Beauty Power Meetups, Ft. Terrai
- ByTeam The Word.
Guests at The Word. x Terrai VIP Beauty Power Meetup
Day two of The Word. Magazine’s VIP Beauty Power Meetups celebrated the launch of homegrown brand Terrai over a sit-down lunch. Founded by Kamakshi and Dhruv Kumar, Terrai, whose roots lie in the ‘Terai region in the Himalayas, aims to offer gentle, efficacious skincare products that marry natural ingredients with clean chemistry.
The lunch setting drew heavily from the pastel hues of the Terai region, one that also resonates with the brand. The table was filled with wildflowers and frames that featured a photographic trail tracing Terrai’s origins.
During lunch—which was attended by a special set of beauty enthusiasts—the brand unveiled their first product: the Does-it-all Luminous Tinted Sunscreen. The Word. Power Word of the Day for this session was ‘Does It All’, which highlighted the debut formula’s key USPs.
Armed with SPF 50 PA+++, the skin tint, is a multitasking formula that protects, covers, and lends radiance to the skin. Formulated with powerful ingredients like micro zinc oxide, titanium dioxide, and olive squalene, this tinted sunscreen safeguards the skin from sun damage, pigmentation, and pollution. The product is available in two shades that flatter Indian skin tones and offers medium coverage. And, upon application, the tinted sunscreen leaves behind a soft matte finish that feels comfortable and is long-lasting.
The afternoon saw the guests swatch the product, exchange notes about skincare, and treat themselves to personalised planners and desserts. Founders Kamakshi and Dhruv were also seen interacting with the guests, taking them through the brand’s philosophy and key certifications that add gravitas to the claims.
The Word. Magazine’s VIP Beauty Power Meetups marry beauty, knowledge, engaging conversations, and the capital’s most prominent, influential women. They celebrate the power of beauty.
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